Basically, the topic of sports works in all international markets. Due to its innovative character, Science of Sports has a good chance to position itself as a high-class format in this area.
But Science of Sports is also an excellent content-conversion format. With product-placement, high quality spin-offs, cross-marketing cooperation and also in-house product lines can be generated, especially in the merchandising area.
From apps, e-books, nutritional supplements, to sportswear and gadgets, Science of Sports promises effective partnerships with select partners, and thus has the potential to become a strong leading brand not only in the program distribution channel, but also in the B2C area.
Especially for international TV stations, these expanded market opportunities, in addition to the well-made and high-quality content, always form an exciting secondary opportunity for exploitation and cross-marketing.